Active Sport Net

Senior Thesis

Digital & Print 2016

For my senior thesis at the Pennsylvania College of Art & Design, I looked into making my own sports network similar to ESPN, but what was missing from the established companies? I saw the need for interaction with their audience. To solve this, I created two hashtags: #ActiveSportNet and #ASN, so the audience can become part of the company through social media. You can visit the social media pages on Twitter and Instagram. With this came a life-size Instagram cut out to take pictures and post online with the company, with the merchandise or with friends. As for merchandise I created two inspirational posters and two shirt designs that does word play with the company's name.

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